A Look Inside a Clinic That Scaled with Cryotherapy

There’s a big difference between using a device and scaling with it.

This case study shows how one forward-thinking med spa in Scottsdale, Arizona used cryotherapy not just as a treatment — but as a driver of new client acquisition, revenue growth, and service expansion.

Clinic Background:

This was a well-run, mid-sized aesthetics clinic offering RF skin tightening, body sculpting, and facials. They had solid retention but were looking to:

• Attract more Gen Z and Millennial clients
• Add non-invasive wellness treatments to their menu
• Increase average revenue per treatment room without hiring more staff

The CryoWRX Launch Strategy:

Instead of quietly adding cryotherapy to the back of the menu, they:

• Branded a new service line: CryoGlow Facials
• Ran a $59 CryoWRX first-time promo (standalone intro offer)
• Paired CryoWRX with post-treatment recovery for RF and laser sessions
• Created a 3-pack and 6-pack pricing model to encourage repeat use

Operational Wins:

• CryoWRX required <1 hour of staff training
• No nitrogen, no problem. The market is shifting to safer CO₂
• They ran 8–12 sessions/day out of one room
• Staff reported high satisfaction due to simplicity and client feedback

Results After 60 Days:

• 52+ paid CryoWRX sessions per month
• Over $10,500/month in CryoWRX revenue
• 28% of Cryo clients booked other services afterward
• 3 clients signed up for RF + Cryo monthly memberships
• The device was fully paid off in 7 weeks

Clinic Director Quote:

“We thought CryoWRX would be a nice add-on. It ended up being our #1 entry-point offer for new clients. And clients feel results immediately, which helps us rebook.”
— Rebecca L., Spa Director, Scottsdale AZ

What Made It Work:

• A focused launch offer that created demand
• Pairing CryoWRX with other modalities (not isolating it)
• Fast team training and zero overhead
• Marketing support from True Scale Medical (lead funnel + GHL automation)

Want to See If CryoWRX Can Work for Your Clinic?

We’ll show you how it could look in your space, what pricing could be, and how to fill your calendar with leads.

🔵 Book a Free Strategy Call